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Public Announcement of a Dissertation Defense
Marywood University News
Marywood University News
November 26, 2018

The PhD Program in Administration and Leadership at Marywood University is announcing the oral defense of Stanley Kania’s dissertation, entitled “The Use of Social Media and E-Marketing Practices in Graduate Student Recruitment: An Investigation of Graduate Enrollment Management Practices.

The Dissertation Committee is chaired by Dr. Alan Levine, Chairperson and Professor of Nutrition & Dietetics at Marywood University. Members include Dr. Amy Paciej-Woodruff, Coordinator of MS Higher Education Administration Program at Marywood University; and Dr. Stephanie Gibbs-Emenaka, Lecturer at the School of General Studies, Kean University. Dissertation readers are Dr. Joseph Polizzi, Associate Professor of Education and Educational Leadership at Marywood University; and Dr. Renee Gregori Zehel, Vice President University Advancement at Marywood University.

The goal of the research is to examine the use of social media and e-marketing practices in graduate student recruitment at four-year public and private non-profit colleges and universities in the United States. The literature review of the study found that an overwhelming majority of scholarly research on social media and e-marketing practices in student recruitment is focused on undergraduate students. The literature shows the type of content colleges and universities use in social media and e-marketing practices and how this content engages prospective students. 

The analysis provided a quantitative approach to determine if relationships existed between social media and e-marketing practices at four-year public and private non-profit colleges and universities in the United States. The study found that few relationships exist among social media practices at these institutions, but many relationships exist among e-marketing practices.

Suggestions for future research include examining social media and e-marketing practices of various academic departments/divisions within colleges and universities, using social media and e-marketing practices for international student recruitment, and examining social media and e-marketing practices at for-profit colleges and universities in the United States.

Date: November 27, 2018 at 10:00 AM

Location:  Marywood University’s Swartz Center, Conference Room C.

This event is open to the public.

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